Campaign, packaging & instore merchandise for Baker D. Chirico’s Christmas range 2017.
Items designed include a giant Speculoos biscuit and its packaging with the concept “12 days of Christmas at Baker D. Chirico“. One’s “true love” can give them a treat from Baker D. on each of the 12 days. I wrote 12 of my favourite products from the bakery into the old song and then designed them to be stamped into the gingerbread. We were able to create a custom mould for 12 biscuits. The packaging shows the “lovers” as tiny bakers playing hide and seek in a wonderland of cakes.
The design for the Panforte packaging was inspired by the literal translation from the Italian of “strong bread”, and hence I used strongmen as its’ main feature. They do all the heavy lifting of the Panforte signature ingredients- figs, walnuts, hazlenuts, apricots, almonds, spices and honey.
The packaging for the Minced Tarts and Spiced Nuts also incorporates little people, but with their clothes on this time. Here I featured the bakers again juggling the products and ingredients that go into the bakeries at Christmastime.
The bakers became not-so-little when we used them on the windows of the stores, and I illustrated them holding giant Christmas panettone, panforte & a Baker D. classic; the cannelé.
For the Baker D. Chirico Christmas pop-up store opposite the Queen Victoria Market, I was inspired by all the colourful action and graphics within the market. We customised wooden fruit palettes to form displays, and I created designs based on market signage to advertise the Christmas product in store.